I’m going to be more direct than usual, and if you know me, you know that means I’m about to drop some serious shit. Most Chief Marketing Officers have never integrated an acquisition. I don’t mean “few.” I don’t mean “some have, some haven’t.” I mean the overwhelming majority of people calling themselves a “fractional…
We’ve been running marketing campaigns for over a decade, and although we know there’s always going to be a new tool or trend, there are some of the best marketing tools that we return to again and again. Here is our current list of faves, software and tools that we can’t live without and are…
If you’re selling goods or services online you’ve probably heard about the CTA – the all magical engagement tool that will transform your business. But, do you know what it is? Did you know that CTAs look different depending on if you’re on a website, a social platform, or a google ad? Did you know…
There are a lot of different channels to advertise to your customers these days, and one of the most popular channels is Social Media. As much as we may get tired of seeing the same ads over and over, there’s power in ad campaigns. Facebook is the most popular social media platform for ads primarily…
As long as we’ve been talking, we’ve been giving reviews. Through word of mouth we’ve told friends and strangers what products are worth buying, which companies you can trust, and why you should NEVER eat at Jimmy’s Milkshake + Sushi Bar. Word of Mouth may have started in person, but twenty years after buyers started…
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