Accessibility Improvements
A more inclusive internet is possible
Improvements to web accessibility standards are happening every day and we stand with them. We’re excited to create spaces that accommodate all users and deliver empowerment one click at a time.
Building a web for everyone,
one improvement at a time.
The benefits of accessibility are substantial. A more accessible website isn’t just a legal checkbox; it’s a competitive edge. A website that’s easy to navigate, with clear content and functional features, boosts user satisfaction and engagement for everyone – not just those with disabilities.
Making your site accessible isn’t just good ethics, it’s good business.
When you prioritize accessibility, you create a user-friendly environment that encourages repeat customers. Furthermore, accessible websites tend to rank better in search engines, making them user-friendly and search-engine-friendly. By committing to accessibility, you’re not just meeting legal requirements; you’re setting yourself up for a more successful online presence that resonates with a broader audience.
Crafting a web that’s open to all, moving inclusivity forward with every step.
Creating an inclusive web is a journey of understanding and action. Here’s how we are making it happen:
1. Accessibility Audit
We’ll begin by identifying barriers and gaps in your current site. We will review your website against W3 WCAG2 Standards, and create a list of improvements including:
- Providing text alternatives for non-text content like images and videos,
- Providing captions and transcripts for multimedia content,
- Creating content that can be presented through assistive technology without losing meaning or clarity,
- Making content easier to see and hear,
- Ensuring a keyboard can be used for all website functionality,
- Removing content that might be cause seizures or physical reactions,
- Helping users navigate and find content, and
- Making sure all text is visible and readable.
2. Recommendation report
We’ll go over the audit with your team and recommend changes based on necessity, ease-of-implementation, and likelihood to cause a complaint.
3. Implementation
With approval, we’ll make all the updates required to bring your site into compliance and provide an accessibility statement for your audience.
4. Continued monitoring
To continue supporting an inclusive internet, our team can create guidelines, provide training, and deliver automated alerts that notify your team when compliance issues are detected.
A complete action plan for success
A more accessible website isn’t just about doing what’s right; it’s a competitive edge. Let’s create an easier-to-navigate website with clear content and functional features to boosts user satisfaction and engagement for each and every user
01. Accessibility assessment
We’ll run comprehensive accessibility audits to identify issues and barriers for users with disabilities. Our compliance assessment compares your site against the WCAG Web Content Accessibility Guidelines (WCAG).
03. Accessibility training workshop
A training workshops for developers, designers, and content creators to raise awareness of accessibility best practices and techniques for designing inclusive digital experiences.
02. Testing services
Real usability testing with individuals with disabilities to evaluate website accessibility from the perspective of end-users. We’ll provide all the results of the testing and recommendations for improvement.
04. Accessibility statements
We’ll help draft an accessibility statement for your website, outlining your commitment to accessibility and providing information on how users can request additional accommodations and report issues.
Curious about pricing?
Transparency is our mantra – especially when it comes to numbers. Check out our services and rates. No BS budgets or tech-heavy jargon – just real examples and clear deliverables.
FAQs
- Why is web accessibility important?
- What happens if I don’t make any accessibility allowances on my website?
- How do you make sure a site is fully accessible?
- What is WCAG and why does it matter?
- How often should I review accessibility on my website?
- Can making my site accessible improve SEO performance?
Why is web accessibility important?
The web is for everyone. Web accessibility means that people with disabilities can use the web equally. By improving your accessibility, you’re creating a website that is welcoming for everyone who visits.
Designing for accessibility means accepting that there is no standard user or standard device for browsing the web – we have to be open to unique situations. When we perform an accessibility audit we are thinking about:
- People with visual disabilities,
- People with motor and dexterity disabilities,
- People who are deaf or hard of hearing, and
- People with cognitive disabilities.
What happens if I don’t make any accessibility allowances on my website?
Inaccessible websites exclude a substantial portion of your potential audience, harming your brand's reputation and, ultimately, your bottom line.
If your website is not accessible, your business could be fined by the government. Businesses found to be in violation of ADA accessibility rules can expect to pay fines ranging from $55,000 to $75,000 for the first offense. Repeated violations can result in higher fines, up to $150,000.
How do you make sure a site is fully accessible?
First things first, we start with an accessibility audit. An accessibility audit will review your website against W3 WCAG2 Standards, and create a list of improvements that include perceivable, operable, understandable, and robust updates. These include but are not limited to:
- Providing text alternatives for non-text content like images and videos,
- Providing captions and transcripts for multimedia content,
- Creating content that can be presented through assistive technology without losing meaning or clarity,
- Making content easier to see and hear,
- Ensuring a keyboard can be used for all website functionality,
- Removing content that might be cause seizures or physical reactions,
- Helping users navigate and find content, and
- Making sure all text is visible and readable.
We’ll go over the audit with your team and recommend changes based on necessity, ease-of-implementation, and likelihood to cause a complaint. With approval, we’ll make all the updates required to bring your site into compliance and provide an accessibility statement for your audience.
What is WCAG and why does it matter?
WCAG is the Web Accessability Initiative, and it stands for Web Content Accessibility Guidelines. The WCAG is the gold-standard rulebook that lays down the official do’s and dont’s of accessibility online.
Video Introduction to Web Accessibility and W3C Standards
How often should I review accessibility on my website?
We recommend reviewing your website for accessibility guidelines at least once a year. However, if your team makes frequent updates to your site, it's a good idea to review accessibility each quarter. To continue supporting an inclusive internet, our team can create guidelines, provide training, and deliver automated alerts that notify your team when compliance issues are detected.
Can making my site accessible improve SEO performance?
Yes! Accessible websites tend to rank better in search engines, making them user-friendly and search-engine-friendly. Google promotes this fact by offering a Lighthouse ranking for accessibility alongside all the other ranking factors in its toolkit.
Ready to Talk?
We’re great listeners – its one of our super powers. Start a conversation, tell us what you’re working on and what your goals are. Then we’ll start a plan of action to take your Marketing to the next level.
