Analytics & Reporting
Unlock the mysteries of your metrics.
Do you know how customers are using your website? Do you know when and where they are abandoning your sales funnel in favor of your competitors?
If your online sales feels like an unknowable mess, it’s time to review your data.
We are number-crunching, funnel-building geeks and we love to look at the data. We use analytic data to turn your user traffic patterns into a compelling narrative of what works and what needs help.
We use ongoing monitoring and reporting to translate data about views, clicks, and bounces into reliable insights that reveal points of the user journey, sales preferences, and highlights missed opportunities for success. When we understand your data insights, we can suggest new ways to improve your website, sales funnel, lead form, and campaigns – all backed up by your unique data. That means you can justify every change with real numbers that show actual ROI.
Every click, every visit, and every bounce
tells a story.
We’re number-crunching, spreadsheet-savvy sidekicks that speak in numbers, not binary. We can turn raw data into actionable insights with readable reports. Here’s how:
1. Set Up & Integration
First, we’ll review your current analytics and make sure it is set up correctly. We’ll make sure you’re running the latest GA (Currently that’s GA-4). We’ll probably recommend setting up Google Tag Manager and Google Search Console – if you don’t have them already – to help make new goals & events faster to set up, and to gain greater insights going forward.
2. Data Collection
We’ll set up some basic reports if they don’t already exist, including:
- Landing Page vs. Popular Page Comparisons
- Bounce Rate Reports
- Year over Year Reviews
- Traffic Attribution
We’ll even set up special reporting based on campaigns and metrics that are important for your business.
3. Analysis & Reporting
We’ll let the data accumulate for 14-30 days and then we’ll start to review. When we’ve gathered enough data, you’ll get a couple of report links so you can see the information on your own along with our insights that tell you what we see in the numbers.
We’re proud to offer readable reports that are specific to your project, not jargon-heavy abstracts. That means you can copy-paste our findings directly into your own presentations, reports, or anywhere else you need to use it to show off.
4. Strategy & Improvement
We can leave the results in your hands, and your team can run with the ball from there. Or, we can shake up your strategies with suggestions on how to improve the numbers. We love running A/B test campaigns, and we’ve got half a decade of CRO (Conversion Rate Optimization) wins under our belt.
Harness the full power of your data
with a complete action plan
First things first, let’s see where you’re at. We’ll jump into your data with a comprehensive review of web analytics, user journey, and sales pipeline with a custom report built with your long-term goals in mind.
01. Google Analytics Setup
Set up the latest version of GA or create custom event metrics that make reporting internally a breeze. We can also integrate Google Tag Manager so your team can review more data and touch less code.
03. Conversion Funnel Review
We’ll analyzing the entire conversion funnel from initial visit to final conversion to identify bottlenecks, customer experience issues, and opportunities for improvement.
02. User Journey Analysis
We’ll create a customer journey map that outlines the typical user journey on the website. We will use the map to analyzing performance metrics at each stage of the journey and optimize the overall user experience.
04. Custom Reports
Whether you need a simple one-site analysis on basic metrics or a complex aggregated report across data sources, we’ll hook you up with reports that stay up to date and in sync.
Curious about pricing?
Transparency is our mantra – especially when it comes to numbers. Check out our services and rates. No BS budgets or tech-heavy jargon – just real examples and clear deliverables.
Why do I need data about my website?
By keeping tabs on your website's data, you’ll know what makes it tick, what your visitors love, and where there’s room for your website to improve. Data helps us make informed decisions in improving your customer experience and selling more products and services.
What is Google Analytics?
Google Analytics is a free tool that keeps you in the loop about who’s visiting your website. From helping you track how visitors find you, better understanding what they do once they get there, and why the aren’t taking the actions you want them to, Google Analytics can help us create a more effective site.
- Sources of the traffic on the web, or where your visitors are coming from.
- Goal conversions, or how well you’re hitting your targets.
- Top pages, or what the most popular spots on your site are.
- Target audience, or who’s currently most interested in your content.
Catch problems, or the things you need to fix before they become big headaches.
What does Google Analytics provide that Google Ads doesn’t?
While both Google Analytics and Google Ads are Google tools and they even share the same acronyms, they each have a different focus.
Google Analytics focuses on overall website performance and visitor behaviors. Google Ads focuses on paid ad campaigns and their performance.
We think of it like a house party. Google Analytics lets us know if there are enough chips, if the music is too loud, and if someone has been spending too much time in the bathroom. Google Ads tells us how many invites we sent out, if they were received by our intended guests, and more importantly – if they came to the party.
How do we use analytic data to gain more leads?
By looking at the data, we can better understand the intersection between your ideal customers and their ideal product or service. When we know what what makes them tick, we can talk to them more effectively and generate not just more leads, but leads that are more likely to convert.
Ready to Talk?
We’re great listeners – its one of our super powers. Start a conversation, tell us what you’re working on and what your goals are. Then we’ll start a plan of action to take your Marketing to the next level.
