What is Google Analytics?

Google Analytics is a free tool that keeps you in the loop about who’s visiting your website. From helping you track how visitors find you, better understanding what they do once they get there, and why the aren’t taking the actions you want them to, Google Analytics can help us create a more effective site.

• Sources of the traffic on the web, or where your visitors are coming from. 
• Goal conversions, or how well you’re hitting your targets. 
• Top pages, or what the most popular spots on your site are. 
• Target audience, or who’s currently most interested in your content. 

Catch problems, or the things you need to fix before they become big headaches.