What happens if I don’t make any accessibility allowances on my website? 

Inaccessible websites exclude a substantial portion of your potential audience, harming your brand’s reputation and, ultimately, your bottom line. 

If your website is not accessible, your business could be fined by the government. Businesses found to be in violation of ADA accessibility rules can expect to pay fines ranging from $55,000 to $75,000 for the first offense. Repeated violations can result in higher fines, up to $150,000.